“2022 China Perfume Industry Research White Paper” released

March 02 23:26 2023

The new track of fragrance is developing rapidly, “EMOTIONAL HEALING” has become an important focus of consumption.

“2022 China Perfume Industry Research White Paper” has officially released by Eternal Group and Kanter, combined the latest industry data and consumer research data to conduct a comprehensive and in-depth combing, and for the first time to cooperate with experts at home and abroad. Mr. Jean-Claude Ellena, the master of international fragrance mixing, Ms. Johanna Monange, the founder of Maison 21G , Ms. Sarah Rotheram, the CEO of Creed, Mr. Meng Zhaoran, the founder of DOCUMENTS (Wenxian), Mr. Gian Luca Perris, the CEO of Santa Maria Novella, and Mr. Cai Fuming, the vice president of the Asia-Pacific region of Lagardere Group, all participated in the interview during the writing of the white paper 3.0. The latest white paper focuses on the Chinese perfume market from a more objective and comprehensive perspective.

Through the study found that the emotional value of perfume has been widely recognized by Chinese consumers, perfume is gradually penetrated into the daily life of Chinese consumers. 64.5% of consumers have increased their purchases of perfumes, and 35.6% of them say they spend more on perfumes than a year ago. 44.9% of consumers said that they use perfume every day, and 62.5% of them said that following perfume related information has developed from an interest into a habit. As showed in the content of The White Paper, innovation of diversified product concepts, experience of omni-channel integration, development of digital technology and the raising trend of home aromatherapy in the post-epidemic…are bound to promote the Chinese perfume market towards a more mature direction.

Due to the impact of force majeure, the 2022 White Paper was released in the form of live streaming. In 2023, we look forward to witnessing the release of the new version of white papers offline together with the industry and beyond.

Media Contact
Company Name: Eternal (Shanghai) Ltd.
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Phone: 6056 5151
City: Shanghai
Country: China
Website: http://eternal.cn/